Case Study – Budapest, Hungary
The Canadian Chamber of Commerce in Hungary took the initiative to tell their story differently. They knew they had great member companies who were doing great things but put through the Western lens all things Hungarian are a little misunderstood.
Challenges
Hungry has had a tumultuous past and the last century has been somewhat complicated. This coupled with a Western focused media makes it challenging to tell the story of all the wonderful things Hungary has to offer.
Benefits
- Hungarian businesses are celebrated.
- Hungarian technology and innovation is showcased.
- Hungarian cuisine is showcased.
- Hungarian culture is given positive exposure for it’s beauty and uniqueness.
- Hungarian architecture is witnessed.
- Hungarian Canadians tell their stories.
Objectives
Gale Force Wins was tasked to showcase all things Hungarian through the lens of 12 Hungarian Canadians over a seven day adventure.
Solution
Planning
Gale Force Wins met with the Leadership Team of the Hungarian Chamber of Commerce to storyboard the topics and what guests should be brought to the stage. A date was set and the logistic planning took place which resulted in a finely tuned execution of 12 interviews and over 1000 pieces of B-Roll footage.
Process
Gale Force Wins arrived in Budapest and immediately were immersed in Hungarian culture. Each day brought a new adventure and intriguing conversations. Our mission was to bust some myths about Hungary and tell tourists and businesses alike that in order to truly understand and celebrate Hungary you must touch it. An added bonus of this Gale Force Wins was the introduction of our new Co-Host Judit Lovas. This series has a very family focus as we were able to travel with our sons Spencer Carew and Thomas Dale who gathered b-roll around the city.
Deliverable – 12 Conversations