Labrador West: Canada’s Mining Powerhouse – Innovation, Community, and Opportunity
Gale Force Wins recorded interviews at LabWestMinex2025
Lab West Minex 2025
Jacqui Bailey, Co-Host & Founder of HR Project Partners
Jacqui Bailey, President of HR Project Partners
Jacqui Bailey expressed immense excitement for the Labrador West Chamber of Commerce Minex 2025, noting that Labrador City and Wabush holds a special place for her as she lived, worked, and raised her children there for 16 years. She emphasized that every opportunity to return is exciting, especially since HR Project Partners would have a booth, participate in a panel, and she would co-host the “Minex Gale Force Wins” portion of the event. Gerry, the host, highlighted her decades of deep knowledge in the mining sector and strong community roots as reasons for Gale Force Wins’ excitement to have her on board.
Bailey looked forward to the numerous connections she and her team would make over the two-and-a-half-day event, engaging with many companies and individuals involved in the mining industry and local communities. She also expressed happiness about Gale Force Wins expanding its coverage into Labrador, signifying its growth into a truly provincial company. As the owner of HR Project Partners, she also later offered a significant donation to the Kids Eat Smart Foundation, demonstrating her commitment to community support.
Gerry, CoFounder of GaleForceWins
Gerry, the Co Founder of GaleForceWins, welcomed listeners to the Lab West Minx 2025 conference, conveying his excitement for the event and his co-host, Jacqui Bailey. He highlighted Bailey’s extensive experience in the mining sector and deep connection to the Labrador West community as valuable assets for the show. Jerry also introduced the three thought leadership sponsors for the event: HR Project Partners, NTN (a bearing company), and Roth Lockton, acknowledging their support in bringing insightful discussions to a wider audience.
Gerry emphasized that GaleForceWins’ presence at the LabWestMinex2025 conference marked a significant expansion, as they had previously covered only the island portion of Newfoundland, and now, by being in Labrador, they were truly becoming a provincial company. He explained that their goal for the conference was to “lift the thoughts out of the show” by recording interviews and publishing them online, ensuring that the momentum and valuable insights generated at the event would “live on for much longer, forever”. This approach allows thought leadership to reach those who cannot attend in person and extends the impact of the discussions.
Amanda McCallum, Executive Director Mining Industry NL
Amanda McCallum, Executive Director of Mining NL, described her organization as a non-profit industry association that serves as the “voice of the mining sector in the province of Newfoundland and Labrador”. Mining NL represents the entire value chain, from prospectors and explorers to developers, producers, operators, and the service and supply sectors. She emphasized that Labrador West, including Labrador City and Wabush, is a “Powerhouse” in the mining sector, primarily due to its high purity iron ore, which has recently been added to Canada’s critical minerals list. McCallum highlighted the sector’s substantial economic contribution, being the second-largest contributor to the province’s GDP at 7.3%, with Labrador projects generating a significant portion of this.
A key takeaway for McCallum from the conference was the crucial need to better showcase the value of the mining industry and celebrate its successes. She noted the wealth of “corporate knowledge” from the region’s 70 years of mining history and the strong sense of community, which should be shared. For the remainder of 2025, Mining NL plans to grow its resources and team, focusing on improving connectivity within the industry to facilitate sharing lessons, best practices, and opportunities, especially in exploration. Their overarching goal is to “amplify the profile of the sector,” increase its visibility, and enhance its attractiveness for investment, encapsulated by the slogan “mining makes it happen”.
Andrew Batstone, Vice-President Operations at RothLochston Constructors
Andrew Batstone, Vice-President of Operations at RothLochston, introduced his company as a multidisciplinary industrial contractor with a significant presence in Labrador West since 1996, operating across Canada. RothLochston provides a wide range of services including maintenance, construction, and fabrication to various industries, particularly mining, energy (oil and gas, petrochemicals), and utilities. He highlighted the company’s multiple facilities in Labrador West, including an office complex, warehouse, and staging area, and noted their pride in employing many locals from the area and across Newfoundland and Labrador.
Batstone mentioned that RothLochston typically has between 80 and 100 maintenance employees working for major operators like IOC and Tacora in Labrador West, with a total national workforce fluctuating between 350 to 500 employees based on project demands. He expressed great excitement about sponsoring the Minx conference, viewing it as a valuable opportunity to engage with industry leaders, clients, suppliers, and partner contractors. Batstone emphasized the paramount importance of initiating conversations and building strong relationships to drive business forward, especially in a region like Labrador West with its world-class Labrador Trough resource.
Andrew Parsons, Minister of Industry, Energy and Technology. MHA for Burgeo-La Poile
Minister Andrew Parsons, Minister of Industry, Energy and Technology, expressed his enthusiasm for the Lab West Minx conference, calling it an “exciting” and “loudest” event he has attended. He underscored that his primary expectation for the conference was “relationship building,” emphasizing that opportunities arise when people connect. Parsons urged attendees to prepare for and capitalize on global opportunities, especially within Newfoundland and Labrador, by strengthening relationships to address challenges like supply chain issues and diversify the province’s economy. He highlighted mining as the “quiet backbone of the economy,” with significant potential for growth.
Parsons also discussed the government’s role in facilitating progress, aiming to reduce “red tape” and encourage investment for both large and small-to-medium-sized businesses. He cited examples of ongoing successes like IOC and Tacora, and future prospects such as Champion’s Julian Lake project and Boies. The Minister called on businesses to directly communicate their needs to the government, assuring them of an open door and available support from various organizations. He concluded by thanking the organizers and sponsors, expressing his personal enjoyment of the vibrant atmosphere at the conference.
Andy Turnbull, CEO Nunacor Development Corporation
Andy Turnbull, CEO of Nunacor Development Corporation, reflected positively on the Lab West Minx 2025, describing it as a “great couple of days” characterized by high energy, excitement, and valuable updates from mining companies. He noted that common themes emerging from the conference included significant opportunities alongside challenges, such as the critical need for housing in Labrador West, an area of interest for Nunacor given its involvement in hospitality. Turnbull stressed the importance of collaborative efforts among industry, all levels of government, and local communities to overcome these challenges.
Nunacor’s future plans include active participation in numerous events, such as an upcoming Indigenous Tourism Association of Canada conference in Montreal, where their Royal Inn Suites and Mamahtut restaurant are finalists for a national award. Turnbull highlighted Nunacor’s focus on growth and their continuous search for new opportunities, particularly through strategic partnerships. He commended their partnership with HR Project Partners, noting their shared values and approach to business relationships. Turnbull extended an invitation to companies seeking an “innovative and progressive indigenous partner” in Labrador to reach out, emphasizing the substantial employment opportunities available for the indigenous population in the region.
Bernadette Wheaton, Project Manager for Sales at Bigland Networks
Bernadette Wheaton, Project Manager for Sales at Bigland Networks, introduced her company as a local Labrador business that provides IT solutions, including security cameras, cloud storage, and general IT support for businesses. As a Labrador native, she expressed pride in her roots and highlighted the significant growth of Bigland Networks, which now serves clients in Labrador West, Goose Bay, Sheshatshiu, and Northwest River, and has even expanded internationally through expos. Wheaton noted that Bigland Networks is actively supporting the Minx conference by providing AV support and free Wi-Fi, which is crucial for interviews and connectivity.
Wheaton outlined her goals for the conference, primarily focusing on extensive networking to raise the company’s profile and her own visibility, given her relatively new role. She emphasized that such events provide a valuable opportunity for Bigland Networks, a team of about 10 “small but mighty” employees, to get their name out there and explore new business connections. Wheaton expressed optimism that the conference would lead to new partnerships and business opportunities.
Celina Stoyles, Executive Director Kids Eat Smart Foundation Newfoundland and Labrador
Celina Stoyles, Executive Director of Kids Eat Smart Foundation Newfoundland and Labrador, detailed the profound impact of her provincial charity, which operates breakfast clubs in 100% of all schools across Newfoundland and Labrador. The foundation serves 47,000 meals to school-aged children every school day, amounting to 6.3 million meals last school year, ensuring that any child arriving at school hungry receives food at no cost, regardless of their family’s circumstances. Stoyles highlighted the alarming statistic that one in four children under 18 in the province lives in a food-insecure home.
Stoyles discussed the foundation’s fundraising initiatives, including collaborating with donors, partners, and corporate entities. She enthusiastically announced the launch of their “Feed the Kids Campaign 2025” at the conference, kicking it off with a $1,000 donation from Provincial Airlines and Air Borealis. Jacqui, the interviewer, further supported the cause by pledging a $5,000 donation from her company, HR Project Partners. Stoyles underscored that every contribution, no matter the size, is vital for feeding children and ensuring a prosperous future for the province, as nourished children are the future.
Curtis Doran, Treasurer Lab West Chamber of Commerce, CEO at BlockLAB & Hestia, VP Big Land Networks
Curtis Doran, serving as the Treasurer of the Labrador West Chamber of Commerce and CEO/co-founder of multiple companies including Big Land Networks, Big Link Internet, BlockLab, and Hestia Heating Inc., detailed his diverse business portfolio. Big Land Networks provides IT and network support, including audio-visual services for the Minx event, while Big Link Internet offers internet services in various Labrador communities. BlockLab operates as Newfoundland and Labrador’s largest data center infrastructure provider, with two data centers in Labrador and plans for expansion. Hestia Heating Inc., a subsidiary of BlockLab, innovatively repurposes the waste heat from high-powered computing (used for Bitcoin mining) to provide free heat for businesses and homes, thereby reducing heating costs and generating revenue; this technology holds two patents, with a third recently granted for coupling it to EV charging systems.
Doran explained that his entrepreneurial path began from addressing the region’s underserved technical needs, leading to the creation of Big Land Networks in 2016 and subsequent ventures into data centers and heat repurposing. As a Chamber Treasurer, he emphasized the Chamber’s crucial role in advocating for all sizes of businesses and uniting stakeholders through events like Minx, which he noted is continually growing and fostering essential discussions about future mine developments and infrastructure. Doran praised Labrador’s collaborative community spirit and affirmed that the region is “open for business” with significant growth opportunities.
David Hall, President Labrador West Chamber of Commerce, COO at BlockLab & Hestia Heating Inc., President at Bigland Networks Big Link Internet
David Hall, President of the Labrador West Chamber of Commerce and Chief Operating Officer for Hestia Heat, provided an overview of the successful Day One of the Lab West Minx 2025, detailing the speaker presentations, trade show opening, and networking events. He highly praised the event’s organization, specifically acknowledging the tireless efforts of Lydia Rickards, the executive director, and the committee for creating a positive and energetic atmosphere. Hall also expressed gratitude to Gale Force Wins for their coverage and to the sponsors, including HR Project Partners, for their support.
Beyond his Chamber role, Hall elaborated on his corporate positions as President of Big Land Networks and COO for BlockLab, which serve as parent companies for several subsidiaries. Big Link LP, a partnership with Inu Development Limited Partnerships, provides internet, phone, and TV services in Labrador. Big Land Networks handles audio-visual support for the conference, camera systems, and industrial 5G networks for autonomous drilling. BlockLab, a data center infrastructure company, operates 14 megawatts for crypto mining in Labrador and is seeking expansion. Its subsidiary, Hestia Heating Inc., utilizes patented “smart furnaces” to mine Bitcoin while heating commercial and residential buildings, effectively using energy twice. Hall noted the stigma surrounding crypto mining but emphasized the long-term potential of digital assets and the strategic advantage of their energy-efficient solutions. He concluded that the primary takeaway from the Minx conference, for both his Chamber and business roles, is the invaluable nature of relationships, partnerships, and networking in uncovering new opportunities and synergies.
Devon Ryan, Outside Sales Carol Lake Metal Works
Devon Ryan, from Labrador City, serves in Outside Sales Business Development at Carol Lake Metal Works, a role he has held for over a year. He commended his company’s owner for continuously driving the business forward with “full of energy” and progressive initiatives. Carol Lake Metal Works provides a range of services to major mining companies in the area, including IOC, Tacora, ArcelorMittal, and MFQ. Their specialized services include hall truck box and bucket rebuilds, various fabrication projects, and operating hydraulics and machining divisions for heavy equipment like excavators. Ryan highlighted the company’s commitment to taking on new projects and constantly progressing.
Ryan underscored the immense importance of the Minx conference for Carol Lake Metal Works, particularly as it takes place in his hometown. He noted the significant investment the company made in their “phenomenal” display for the event and their plans to increase their presence at future mining shows, including potentially on the island portion of Newfoundland and Labrador. Ryan also shared that the company recently sent 13 team members to Minx in Las Vegas, where they acquired valuable lessons and ideas that were successfully implemented in their booth at the Labrador West event. He concluded by praising the organizers for their exceptional work in promoting Labrador West, which he believes is a “well-kept secret” with substantial opportunities for local businesses.
Dylan Miles, Recruitment Manager HR Project Partners
Dylan Miles, the Recruitment Manager at HR Project Partners (HRPP), explained his role in overseeing the recruitment department and all initiatives for both permanent and contract placements, a position he has held since joining the team in 2019. He detailed HRPP’s operations, noting they have two offices: a head office in St. John’s and another in Labrador City, aiming to be a comprehensive “One-stop shop for everything HR related”. Beyond recruitment, HRPP provides a full suite of HR Consulting Services, covering areas such as terminations, policy review and development, and harassment training.
Miles described the Minx event as “great” and full of “positive energy,” with numerous productive conversations. His primary objectives for attending were networking, gaining insights into local and provincial developments, and establishing new connections with companies to identify how HRPP could best support their needs. He praised the Labrador West Chamber of Commerce for the conference’s excellent organization and shared his personal enjoyment of the networking opportunities and meeting new people, noting that he had already experienced a “great week so far”.
Graham Letto, General Manager, Stakeholder Relations Tacora Resources
Graham Letto, General Manager of Stakeholder Relations at Tacora Resources, described his extensive portfolio, which includes managing relationships with provincial, municipal, federal, and indigenous governments, as well as overseeing the Department of Environment. He highlighted Tacora’s recent emergence from CCAA (Companies’ Creditors Arrangement Act) as a “new beginning,” emphasizing the company’s commitment to becoming a strong corporate citizen across all levels of government and with indigenous groups. Letto shared that Tacora’s new investors have made a substantial commitment of $250 million over the next five years, with $50 million specifically allocated for 2025 to enhance productivity, production, and ensure workforce safety. He proudly stated that Tacora produces “one of the best products in the world” due to its low impurities.
Letto acknowledged Tacora’s relatively small scale within the global and regional mining landscape, which makes the new investment particularly significant. He also expressed pride in Tacora’s current workforce of 460 people, predominantly located in Wabush, highlighting their impressive diversity, with 27% women (well above the national average) and efforts to include indigenous employees. Letto noted the remarkable employee retention during the challenging CCAA period, which has ultimately made Tacora a stronger company. He concluded by confirming that Tacora is actively recruiting for new positions and extended gratitude to HR Project Partners for their assistance in filling these roles.
Janessa Cole, Director of Operations HRPP
Janessa Cole, Director of Operations with HR Project Partners (HRPP), shared that while her primary base is the St. John’s office, she frequently visits their Labrador City office, underscoring HRPP’s strong presence across Labrador West. She explained that HRPP provides comprehensive HR support, including recruitment and consulting services, to clients in the region, with a significant focus on the mining industry and its suppliers, as well as smaller local organizations that may lack internal HR departments. Cole highlighted HRPP’s growth, which has led to them moving into a larger office space, and expressed the team’s satisfaction in supporting the Labrador West community, acknowledging its unique challenges and available services.
Cole praised Jackie, the founder of HRPP, for her invaluable role in educating the team about the Labrador West community, drawing on Jackie’s personal experience of living and working in the region and within a major mining corporation. She also commended Lydia Rickards of the Labrador West Chamber for her exceptional organizational skills, crediting her dedication for the success of events like Minx, despite a small team and limited regional accommodations. Cole encouraged Minx attendees to take advantage of the free video interviews offered at the Gale Force Wins booth, emphasizing it as a “wonderful opportunity” for individuals and companies to promote themselves, their work, and share their stories on various platforms.
Jeff Hynes, Senior Director CIMA+
Jeff Hynes, Senior Director with CIMA+ for the Atlantic region, responsible for the energy and resources sector, expressed his deep connection to Labrador West, feeling “like coming home” as both his children were born there. He noted CIMA+’s long-standing presence in the region, with an office in Labrador City since 2015, and additional offices in St. John’s, Clarenville, and Dartmouth. Hynes observed the significant growth and potential in Labrador West, which CIMA+ is eager to contribute to. He appreciated the conference’s atmosphere, which fostered easy reconnections with familiar faces.
CIMA+ primarily serves private industry clients in Labrador West, with IOC being their “anchor client” in Atlantic Canada, for whom they recently secured a five-year contract renewal. They are also expanding their work with Tacora and exploring opportunities with other mining companies like Caliber Mining and Vale outside Labrador. CIMA+ offers structural, mechanical, and electrical engineering services, leveraging its large national workforce of over 3,400 employees, demonstrating a “one world” approach to resource allocation. Hynes revealed a target of 10% growth for CIMA+ in Newfoundland and Labrador this year and emphasized their goal to hire local engineers in Labrador.
Jenny Jefferies, General Manager Eastern Composites Services
Jenny Jefferies, General Manager with Eastern Composite Services, described her company as a corrosion specializing firm based in Long Harbour, offering a range of services including rubber lining, specialty coatings, solid glass solutions, Belzona repairs, and fabrication. With a team of about 20 to 25 employees, the company’s objective is to collaborate with larger entities in the Labrador region to secure more local work and support the growth of small businesses within the province. Eastern Composite Services has been a provider to the mining industry for several years.
Jefferies confirmed that Eastern Composite Services currently works with mines in Newfoundland and holds a maintenance contract with Vale’s Voisey’s Bay through an indigenous partner. Her main goal at the Minx conference was to expand the company’s services into Labrador West, emphasizing their high quality standards and safety program. She highlighted the importance of events like Minx for networking and forging partnerships, a sentiment echoed by many speakers at the conference. Jefferies also mentioned plans to attend other mining shows, stressing the necessity for small companies to “show up and be present” to grow and establish partnerships. She proudly noted that HR Project Partners had previously assisted Eastern Composite Services in finding staff, one of whom remains with the company.
Jim Dinn, MHA St. John’s Centre, Leader NDP
Jim Dinn, MHA for St. John’s Centre and Leader of the New Labrador New Democratic Party, despite representing a non-mining area, expressed his keen interest in attending the Minx conference as an opportunity to gain deeper insights into the mining industry. He shared his fascination with the operational complexities of a mine, such as the wear on a loading bucket’s teeth or drill rigs being controlled by joysticks, which he learned from tours and vendor booths. Dinn highlighted the vibrant “energy” and “excitement” at the event, which he makes a point to attend annually, often visiting Jordan Brown’s district.
Dinn spoke extensively about the recently signed Churchill Falls power deal, affirming its positive implications for the district’s economic and social future, while acknowledging the historical mistrust associated with past power agreements. He articulated the NDP’s commitment to approaching such matters constructively, transcending partisan politics to ensure the best possible business case for the province. Dinn emphasized the party’s push for an independent review of the deal to address any lingering questions and provide objective answers, considering it the “best solution risk” and a pragmatic way forward without disrupting ongoing negotiations. He concluded that the deal has alleviated a “weight of uncertainty” in Labrador West, and its prosperity, in his view, directly contributes to the well-being of the entire province and country, a perspective he shares with Jordan Brown.
Jordan Brown, MHA Labrador West New Democrat
Jordan Brown, the Member of the House of Assembly for Labrador West, expressed his profound connection to the Minx conference, considering it “home” given his upbringing and professional background in the mining industry in Labrador City and Wabush. He emphasized that Labrador West’s mining sector, deeply rooted in the community’s 70-year history, is a hub of innovation and the leading iron ore producer in North America. Brown highlighted the region’s crucial role in the global shift towards low-carbon “green steel” due to its high-grade iron ore, now recognized as a critical mineral. He underscored the conference’s importance in showcasing this leadership and reinforcing Labrador’s integral position to both provincial and federal governments.
Brown stressed that the Minx conference serves as a vital platform for networking, education, and collaboration among vendors, mining companies, labor unions, indigenous groups, and all levels of government. Beyond trade, discussions encompass critical issues like housing, social-economic challenges, and the region’s electricity needs, especially regarding the upcoming transmission line that is set to “unlock and unleash some of the largest projects of mining” the province has ever seen. He asserted that Labrador City and Wabush are established “communities,” not mere “mining camps,” possessing centuries of potential mining activity based on current projections. Brown passionately advocated for sustained investment from all levels of government and the business sector to support the region’s growth, reaffirming Labrador West’s status as a major player in Canadian mining innovation and its commitment to community identity.
Justin Seguin, Operations Manager Construction and Expertise PG
Justin Seguin, the District Manager of Labrador for PG, outlined his company’s core focus on industrial work, including maintenance, construction (with specialized concrete and structural teams), and consultation and quality control services. He noted that PG operates a fully equipped laboratory in Wabush for testing construction materials and maintains partnerships with local entities like the Wabush Hotel and Montfair Rental. Seguin highlighted PG’s strength in providing support and solutions to mining companies and other contractors, leveraging their extensive network of contacts. He mentioned PG’s significant operational footprint in Labrador West, employing approximately 150 individuals, with additional staff in Schefferville, and offices in Quebec.
Seguin articulated PG’s primary objectives at the Minx conference: to secure ongoing business, ensure the well-being of their employees, and continue the company’s growth and profitability while contributing positively to the community. He discussed his evolving role into business development, actively seeking new opportunities by engaging with local businesses. Seguin also revealed plans for PG to expand its services to the island portion of Newfoundland, identifying “huge opportunity” from new mine developments and anticipated electrical infrastructure improvements. He emphasized that PG highly values community, teamwork, and partnerships, aligning with the core themes of the Minx event.
Marty Gregory, President and Founder RothLochston
Marty Gregory, President and Founder of RothLochston, detailed his company’s long-standing history as a leading industrial services provider, established in 1996 and celebrating 30 years in business and in Labrador West next year. He asserted RothLochston’s position as arguably the largest service provider in Labrador’s mining industry, employing nearly 100% Newfoundlanders across its five business units nationwide, which include industrial maintenance, construction, oil sands operations in Fort McMurray, design-build services in Ontario, and a manufacturing facility in St. John’s. Gregory noted that the company typically employs 500-700 people, sometimes reaching 1400 nationally, making it a major employer in the province.
Gregory stated that new regional developments, such as the power line and Kami project, are crucial for sustaining RothLochston’s business, as they are typically involved in both construction and maintenance. He highlighted significant challenges in Labrador West, particularly human resource issues and inadequate infrastructure, including limited land availability and power shortages for industrial use in areas like Wabush Industrial Park. Gregory expressed concern over the increasing fly-in/fly-out model and called for greater government leadership and investment in infrastructure, such as airport improvements, to attract long-term investment and residents. He stressed the need for concrete action and collaboration from all stakeholders—government, major mining companies, and communities—to overcome obstacles and capitalize on opportunities, drawing on his experience from a collaborative Rio Tinto board meeting. Gregory also emphasized RothLochston’s commitment to being an “employer of choice,” attracting highly educated and skilled employees through investment in development and hands-on, frontline leadership that fosters strong relationships and teamwork.
Paul Mayo, President and CEO of NTN Bearing Corporation of Canada
Paul Mayo, President and CEO of NTN Bearing Corporation of Canada, expressed his honor at NTN’s role as a thought sponsor for Minx 2025, outlining the company’s strategic vision to become “Canada’s best knowledge provider through our ultimate bearing experience”. With over 40 years at NTN, Mayo underscored that beyond providing high-quality bearing products, the company’s greatest strength lies in its cumulative 300 years of Canadian expertise, which enables them to deliver optimal bearing solutions for complex operational challenges, particularly relevant for industries facing a less-skilled workforce. He noted NTN’s global heritage (104 years from Osaka, Japan) and its 54-year presence in Canada, where it remains one of the few bearing manufacturers, with a facility in Mississauga, Ontario. Mayo asserted the fundamental importance of bearings as critical components for movement in any manufacturing process.
Mayo, along with his colleagues Johnny Tallo, Matthew Mayo, and James Hassen, emphasized NTN’s commitment to providing comprehensive “service behind the product”. This includes value-added services, aiming for cost savings, reduced downtime, and knowledge transfer through on-site maintenance training, in-house programs, virtual support, and detailed failure analysis. Paul Mayo candidly stated that while NTN’s product quality is on par with market leaders, their “people are better 100%” in their ability to diagnose and optimize bearing performance, stressing that failures are often systemic and require a holistic approach. He concluded by reiterating NTN’s dedication to increasing its presence in Labrador and Newfoundland, building trust through visibility and expertise.
Marcus Wickard, Director of Engineering at NTN Bearing Corporation of Canada
Marcus Wickard, Director of Engineering at NTN Bearing Corporation of Canada, participated in the Minx conference virtually to conduct a product demonstration, due to unexpected travel delays that prevented the NTN team from attending in person. Despite the setback, he emphasized NTN’s commitment to expanding its presence in Labrador and Newfoundland and providing valuable bearing solutions to the region. Wickard highlighted that NTN’s team possesses “365 years of Canadian technical expertise” to support their products and assist clients in diagnosing issues when equipment malfunctions.
Wickard, with Matthew Mayo, demonstrated various common bearing failures, using “educational giveaway cards” to illustrate issues like seizure, vibrational damage, and contamination. He stressed that bearing failures are rarely isolated incidents but often result from systemic problems related to lubrication, sealing, or installation. Wickard reinforced NTN’s dedication to knowledge sharing through failure analysis and training programs, aiming to help customers understand and prevent recurring problems. He also showcased unique product features, such as the hardened steel ball used as a dowel in their SAFD pillow blocks, which improves alignment and differentiates NTN’s offerings in demanding mining applications. He encouraged individuals to utilize NTN’s technical service line for direct, live assistance.
Norm Keats, Owner Broker New Lab Realty
Norm Keats, Owner Broker of New Lab Realty, shared his remarkable 53-year career in real estate in Labrador West, having moved to the region in 1972. He recounted the early history of housing in Labrador City, noting that homes were initially company-owned until a legal loophole in 1972 allowed them to be sold on the open market. Keats, who remained the sole real estate agent through various economic booms and busts, expressed his enduring passion for his work and his intention to continue as long as his health permits. He also highlighted his practice of reducing his commission to 2% as a gesture of gratitude to the community that has supported his business for three generations.
Keats described the current housing market as experiencing a slow period from November to January, with a peak season from March to September, and noted a low inventory that he expects to improve. He underscored housing’s critical role in the region’s future development and emphasized the urgent need for municipal investment in infrastructure to make new housing projects economically viable. Keats highlighted the prohibitive cost of new construction, estimating around $440 per square foot for a 1500 sq ft home, resulting in very high prices for young families. He contrasted this with historical prices during downturns, when townhouses sold for $5,000 and bungalows for $25,000, compared to today’s average of $339,000 for a bungalow.
Paul Berend, CEO Cyclone Metals LTD
Paul Berend, CEO of Cyclone Metals, an Australian-listed junior mining company, discussed their Iron Bear project in Canada, a large magnetite deposit located north of Schefferville that they acquired in April 2023. He announced a significant milestone: a development agreement signed earlier in the week with Vale, a major global mining company. Under this agreement, Vale will invest up to $138 million USD to earn up to 75% of the company, with funds dedicated to advancing the project from a scoping study to a decision to mine within the next three years. Berend highlighted the strategic importance of the Labrador Trough’s magnetite ores, which are gaining economic favor due to their lower carbon footprint and suitability for the steel industry’s decarbonization efforts.
Berend, drawing on his background in steelmaking and prior roles at ArcelorMittal and Rio Tinto, elaborated on Iron Bear’s extraordinary potential, including a mineral resource of over 16 billion tons. He emphasized the project’s access to existing infrastructure, such as open-access heavy haul rail and deep-sea ports, providing a crucial route to market. The availability of renewable hydropower from Churchill makes the production of magnetite concentrates “very clean, very cheap,” significantly reducing grinding costs. The project can produce extremely high-quality iron ore products, including direct reduction quality pellets, which are vital for low-carbon steelmaking processes (reducing the steel industry’s 8% contribution to global carbon emissions by half). Berend stressed the strategic nature of this “critical product” and the importance of local community engagement and inter-governmental cooperation for the project’s success, asserting that mining must serve the people it impacts.
Peter Cameron, VP Business Development Morris Group Canada
Peter Cameron, VP Business Development for the Morris Group of Companies, outlined his company’s core business of providing turnkey workforce accommodations, including the setup and operation of camps to support resource projects. Based in Lively, Ontario, near Sudbury, the Morris Group has operations across most Canadian provinces, with a current focus on Ontario and Quebec. However, he noted their intent to expand into Eastern Canada and Nunavut, spurred by recent announcements and improved access to power in Labrador, which was previously a limiting factor for regional growth.
Cameron stated that the Morris Group typically engages with projects long before they come to fruition, often 4 to 10 years in advance, and his attendance at Minx 2025 was primarily to initiate new relationships and network. He highlighted their commitment to prioritizing local communities in nearly all projects, often forming equity partnerships with Indigenous Development Corporations to own and operate hotels that integrate modular camp beds for scalable and economic accommodation solutions in urban or semi-urban mining areas. For remote, fly-in/fly-out projects, they provide full camp setups and operations. Cameron stressed the crucial importance of establishing strong local relationships with provincial and municipal governments, clients, Indigenous communities, and local suppliers, viewing these connections as essential “ingredients” for successful project development.
Philippe Hajjar, Project Manager Bird Construction
Philippe Hajjar, a Project Manager with Bird Construction, shared that he joined the company just over a year ago to spearhead a new division focused on industrial construction. He highlighted Bird Construction’s extensive and long-standing presence in the Labrador West region, where they have cultivated trusted partnerships with mining companies for “many years, decades”. Hajjar noted that Bird Construction acquired HJ O’Connell approximately 12 to 13 years prior, a company that had operated in the region for nearly a century. He explained that Bird now extends its nationwide services to the Labrador mining community.
Hajjar emphasized that strong relationships form the foundation of good business for Bird Construction, and their main objective at Minx 2025 was to strengthen existing connections and forge new ones. He affirmed the conference’s recurring themes of partnerships, teamwork, and supporting local businesses, providing an example of mutual support where HR Project Partners assists Bird with recruitment, and Bird, in turn, maintains HR Project Partners’ fleet vehicles. Hajjar confirmed that Bird has experienced a busy year with ongoing business in Labrador West and is actively engaged with the local community, expressing anticipation for future developments, particularly those related to the Kami project.
Reuben Hillier, General Manager Dexter Institute
Reuben Hillier, General Manager of Dexter Institute for approximately 15 years, discussed the significant evolution of their business, which has shifted from primarily classroom-based training to incorporating diverse digital offerings. Dexter Institute provides essential training programs, including government-required courses such as confined space, power line hazards, and fall protection, as well as small equipment training like forklift and boom lift operation. He noted the increasing demand for their online training options, especially among contractors who seek to complete necessary certifications before arriving in town for work.
Hillier acknowledged the palpable excitement at the Minx conference and the potential for new mining companies to boost Dexter Institute’s revenue through their training services. However, he expressed some uncertainty about the long-term impact given the growing trend of digital training, stating that the institute remains committed to developing new programs as industry needs evolve. He underscored the importance of local businesses like Dexter Institute, aligning with the conference’s emphasis on community support from municipal, provincial, and federal representatives, and expressed hope that this sentiment would translate into increased business for local service providers.
Rita Payne, Director of Corporate Marketing & Communications at NTN Canada
Rita Payne, Director of Corporate Marketing and Communications with NTN Bearing Corporation, expressed NTN’s eagerness to be a thought leadership sponsor at Minx 2025, marking their inaugural presence in Labrador West. She highlighted NTN’s global leadership in bearing manufacturing and its overarching vision to become “Canada’s leader of the ultimate bearing experience”. Payne emphasized NTN’s multi-channel approach to market engagement, leveraging both physical trade shows and digital platforms like webinars, and underscored the importance of extending the conference’s thought leadership beyond the event through recorded interviews.
Payne elaborated on NTN’s commitment to delivering an “unsurpassed level of experience” through engineering excellence, advanced bearing technology, and a “people first” culture focused on customer engagement. She noted NTN’s more than 55 years of operation in Canada, during which it has built a reputation for technical excellence and flexibility, with its bearings recognized globally as a standard for custom-designed mining equipment. Payne revealed plans for an interactive “NTN Bearing Challenge” at their booth, which would feature six common bearing failures in mining applications. Participants would engage in a “CSI approach to root cause analysis” to understand why bearings fail, with educational reference cards and prizes provided.
Ron Barron, Mayor of Wabush
Mayor Ron Barron of Wabush, with 20 years of council experience and a lifelong commitment to volunteerism, urged greater community involvement from residents, especially young people, in local politics. He stated that the Minx conference effectively showcases the potential of Wabush, Labrador West, and the entire province, asserting that the region’s prosperity benefits everyone. Barron expressed his town’s long-standing frustration with receiving insufficient benefits compared to their contributions, particularly welcoming the new MOU with Quebec regarding power, which he deemed “great news for Lab West and very long overdue”. He affirmed Wabush’s commitment to working collaboratively with all stakeholders, including the new Kami project, but voiced strong concerns about the negative impact of fly-in/fly-out (FIFO) workers on local housing availability and community well-being.
Mayor Barron highlighted that, unlike some perceptions, Wabush is not “land poor” and possesses available land for development. The town is proactively pursuing projects, including a seniors’ development of 20-30 units and a planned 167-unit subdivision, driven by the lack of developer interest. He reiterated the necessity for companies to become “fully vested” in the area by having their workers reside locally, arguing that FIFO operations drain economic benefits from the community. Barron evoked the town’s motto, “Terra Praeter” (From the Earth we prosper), to emphasize Wabush’s 70 years of prosperity, but cautioned that future growth must directly benefit the local population. He called for substantial investment in infrastructure and housing from provincial and federal governments to support growth, ensuring Labrador West residents are the primary beneficiaries of new power and resources. He concluded by inviting developers and businesses to engage with the town of Wabush, promoting its welcoming environment and significant industrial park.
Stanley Oliver, Manager of Indigenous Affairs at Trades NL
Stanley Oliver, Manager of Indigenous Affairs at Trades NL, introduced his organization as the representative body for 14 construction building trade unions in Newfoundland and Labrador, comprising 15,000 members across various trades. He emphasized Trades NL’s active participation in conferences like Minx to gauge industry needs and foster collaborations with major companies such as IOC, Tacora, and RothLochston. Oliver noted that a key industry concern currently being discussed is the potential impact of a pending US tariff on the mining sector and its implications for labor needs, particularly for projects like Tacora and the forthcoming Kami development.
Oliver detailed the specific mandate of the Indigenous Affairs office: to recruit, support, and provide comprehensive wraparound services to indigenous tradespeople seeking entry into the industry. He highlighted their close collaboration with like-minded organizations, including Women in Resource Development (WRDC) and HR Project Partners, to advance their clients’ careers. Trades NL is also a leading advocate for diversity and inclusion, actively speaking at conferences to promote the importance of integrating indigenous people, women, and individuals with disabilities into the workforce. Oliver reiterated the critical importance of diversity in all workplaces, advocating for equal opportunities. His primary objective for the conference was to gain insights into future labor demands, aiming to connect their extensive client base of over 1,000 indigenous journey persons and apprentices with employment opportunities.
Yvonne Jones, MP for Labrador
Yvonne Jones, MP for Labrador, opened Minx 2025 by emphasizing its significance as a key forum that unites industry leaders, government representatives, indigenous partners, and businesses from across Canada who are invested in Labrador. She expressed immense pride in representing the region, highlighting its crucial role in the broader Canadian economy, mineral development, and the nation’s future economic landscape. Jones underscored the steadfast support and commitment of the Government of Canada to the mining sector, particularly in resource-rich regions like Labrador. She noted that collaborative efforts with mining companies and indigenous governments have been instrumental in advancing exploration, extraction, and innovation in critical minerals.
Jones stated that critical minerals are at the heart of global economic and technological transformation, driving the demand for materials like nickel, copper, cobalt, iron ore, manganese, and rare elements. She positioned Labrador, with its vast and high-quality mineral deposits, as a key player in the international supply chain for these minerals, which are essential for green technologies, electric vehicle production, clean energy, and national security. Jones mentioned Canada’s Critical Mineral Strategy, supported by $4 billion in investment, designed to establish the country as a global supplier. She concluded that strategic investments in geological mapping, infrastructure, and regulatory efficiencies have fostered an environment where companies can expand operations while upholding environmental and social responsibilities.
Lisa Dempster, Minister of Labrador Affairs, Minister of Environment and Climate Change, Minister Responsible for Labor, Minister Responsible for Workplace NL, Deputy Government House Leader
Minister Lisa Dempster, holding multiple portfolios including Labrador Affairs, expressed her pleasure at attending Minx 2025 and acknowledged her colleagues, Minister Andrew Parsons and MP Ivon Jones, commending their dedicated public service. She reflected on the demanding nature of political life, particularly her role in advocating for all of Labrador and its complex issues. Dempster thanked Amanda McCallum and Lydia Rickards for their exceptional organization of the conference, noting its remarkable growth from 140 attendees in 2017 to a sold-out event of 250 participants. She also recognized the Mayors of Labrador City and Wabush for their commitment to their communities.
Dempster emphasized the dual importance of conferences like Minx: providing valuable content and networking opportunities, but also fostering connections and reinforcing long-standing friendships. As a political figure deeply rooted in the region, she reiterated her commitment to addressing Labrador’s challenges and ensuring its continued development in the mining sector and beyond. Her presence and remarks underscored the provincial government’s recognition of Labrador’s vital role and its dedication to supporting the region’s prosperity.
Mayor Adams, Mayor of Labrador City
Mayor Adams, the Mayor of Labrador City, extended a warm welcome to the delegates of Minx 2025, highlighting Labrador City’s identity as a community built on the dedication, drive, and hard work of its resilient people and business community. He proudly noted Labrador West’s 70-year history of significant contributions to Newfoundland and Labrador’s mining industry, asserting that much of the innovation in modern mining processes originated in the region. The Mayor emphasized Labrador West’s leading role in the new era of low-carbon “green steel” development, driven by its high-grade iron ore, now recognized as a critical mineral, positioning the region as the “gateway” to the Labrador Trough’s future in green steel making.
Mayor Adams called for substantial investment from industry, businesses, and all levels of government over the next six years to prepare for the future, particularly anticipating the impact of a new large transmission line that will unlock massive mining projects. He firmly stated that Labrador City and Wabush are vibrant communities, not merely “mining camps,” with residents desiring continued prosperity and accessible housing. He acknowledged the ongoing housing crisis, mentioning local efforts like an application for infrastructure funding for 52 new lots and a provincial government commitment for 40 housing units, alongside initiatives for a 32-unit seniors’ complex. The Mayor advocated for a comprehensive “ecosystem” approach to development, encompassing not just housing but also critical infrastructure like schools and healthcare, vital for retaining professionals. He further urged for Labrador to be consistently included in provincial discussions, especially regarding essential services like water bombers, citing Labrador West’s high-risk “Class 2” fire zone status.
Conclusion
Gale Force Wins played a pivotal role at LabWestMINEx2025, a significant mining conference held in Labrador City and Wabush, showcasing the region’s importance as a mining powerhouse and a key player in the future of green steel making. Utilizing its unique Gale Force Wins Content Creation Technique, the team established a dedicated booth directly on the conference floor. From this on-site setup, they were able to record a multitude of thought leadership videos with industry leaders, government representatives, and business owners throughout the multi-day event. These interviews were promptly edited and posted to their YouTube channels, LinkedIn, Facebook, and Instagram, ensuring that valuable discussions and insights were extended beyond the physical conference and could even be reviewed by attendees the very next day. This efficient, on-the-spot production model underscored the conference’s messages, amplified that Labrador is “open for business” with significant opportunities, and allowed participants to “walk away with” their interview video for their own benefit.
If you would like to hire Gale Force Wins for your mining event please reach out.
More about our Co Host Jacqui Bailey:
Jacqui Bailey
Jacqui Bailey, the President of HR Project Partners, brings a wealth of expertise and accomplishments to her role. With a Bachelor of Social Work and a Bachelor of Arts Degree in Sociology and Psychology from Memorial University, along with a master’s Certificate in Project Management, Jacqui has a solid educational foundation.
Her accolades include being honored as the “2019 Entrepreneur of the Year Award – Momentum” by NLOWE, named a “Top 50 CEO” in 2020 by the Atlantic Business Magazine, and the recipient of the 2022 RBC Momentum Award. Furthermore, she’s an active member of the Newfoundland & Labrador College Of Social Workers and a Board Member with the NLOWE (Newfoundland And Labrador Organization of Women Entrepreneurs).
Jacqui’s commitment to ethical standards and professionalism is evident in all aspects of her work. With over 30 years of experience, she has honed her skills in diverse fields such as Human Resources Management, Labor Relations, Project Coordination, and Stakeholder Engagement, among others. Her professional journey has taken her through heavy industrial environments, mining, construction, oil and gas, and non-profit organizations, as well as involvement in EPCM projects and corporate settings.
In her role as President of HRPP, Jacqui continues to demonstrate her dedication as a senior professional, leveraging her extensive experience to drive success and make a positive impact in various sectors.
