Case Study: Gale Force Wins Digital Media Coverage of the 2025 MNL Conference
Project Overview Gale Force Wins served as a primary digital media storyteller for the 75th Annual Municipalities Newfoundland and Labrador (MNL) Conference, Trade Show, and AGM. Held from November 20-22, 2025, at the Corner Brook Civic Centre, the event was themed “Progress Through Community Leadership“. This conference represented the largest gathering of municipal council and administration in the province, featuring over 350 members from 100+ towns.
Objectives
- To document and amplify the voices of municipal leaders, provincial representatives, and corporate partners.
- To provide a digital legacy of the conference’s sessions, networking, and 75-year history of municipal progress.
- To highlight the tools, resources, and partnerships necessary for municipalities to thrive.
Scope of Work Gale Force Wins produced a comprehensive playlist of 33 videos capturing various facets of the event. The content strategy included:
- Thought Leadership Interviews: Highlighting experts like Jillene Marlowe on climate budgeting and Sarah Hobbs on municipal software.
- Stakeholder Profiles: In-depth conversations with MNL leadership, including President Amy Coady, CEO Rob Nolan, and various directors.
- Regional Mayor Spotlights: Interviews with mayors from across the province, including St. John’s, Twillingate, Bonavista, and Torbay, to discuss local challenges and successes.
- Partner/Sponsor Engagement: Features on corporate partners like Harvey & Co. and BluMetric.
- Event Atmosphere: “Walkabout” videos and setup day coverage to capture the energy of the 50-vendor trade show.
Key Themes Explored
- Community Building: Discussions focused on how municipal leaders can better equip their towns through advocacy and partnerships.
- Future Planning: Sessions and interviews addressed modern challenges such as climate budgeting, housing solutions, and strategic procurement.
- Youth Leadership: Engaging with the Newfoundland and Labrador Youth Parliament to highlight the next generation of community leaders.
Impact and Reach The digital coverage provided immediate and lasting visibility for the conference participants.
- Broad Representation: The project captured perspectives from nearly 40 sessions and over 100 corporate partner representatives.
- Digital Engagement: The project extended the reach of the conference far beyond the physical attendees in Corner Brook.
Conclusion By leveraging high-volume, targeted video interviews, Gale Force Wins successfully documented the 75th MNL Conference as a pivotal moment for municipal advocacy and networking in Newfoundland and Labrador. The project provided a platform for both small towns and large urban centers to share their vision for “Progress Through Community Leadership”.