Hailing from the Northern Peninsula and born to very entrepreneurial parents it makes sense that Michelle Simms is at the epicenter of a technological revolution in Newfoundland Labrador. As CEO of Genesis, Michelle leads the management team in handling day to day operations of the Genesis Group and establishes long-term relationships with key stakeholders in the community. With the leadership of the Board of Directors, she develops and implements the Genesis Group strategic plan. With more than a decade of experience advising technology companies, Michelle is passionate about entrepreneurs and advancing the technology sector of Newfoundland and Labrador.