Case Study: Maximizing Impact with Rapid Content Creation for the Cenovus Centre of Excellence
Client Overview The Cenovus Centre of Excellence in Sales and Supply Chain Management at Memorial University serves as a vital bridge between business education and industry needs. The Centre aims to address ecosystem gaps and add value to firms trying to scale up by offering education, training, research, and community outreach. Their overarching mission is to inspire and develop leaders while contributing to the success of Newfoundland and Labrador’s economy by equipping local businesses to compete in global supply chains.
The Challenge Despite the high value of the programs they offer—such as experiential learning for students and access to fresh talent for businesses—the Cenovus Centre needed an effective way to get the word out about their initiatives. Karen Lacey, the manager of the Cenovus Centre, approached Gale Force Wins seeking a promotional strategy to raise their profile. The solution needed to be highly impactful but, crucially, it had to be respectful of the Centre’s limited time and budget.
The Solution: The Rapid Content Creation Technique During a brief consultation, Gale Force Wins introduced the Centre to our Rapid Content Creation Technique. We proposed a highly streamlined production model: instead of spacing out multiple shoots over months, we would dedicate just one single day to capture all the necessary footage to fuel a long-term content strategy.
The Execution In exactly one day of filming, Gale Force Wins successfully shot and produced 14 unique videos. These videos highlighted various aspects of the Centre and featured key stakeholders, including:
- Karen Lacey discussing the Centre’s mission, work placement opportunities, mentoring, and funding partners.
- Travor Brown, Dean of Business at Memorial University, exploring the value of experiential learning and the Centre’s role in developing the future workforce.
- Key board members and partners, alongside promotional material for their Inaugural Supply Chain Case Study Competition.
Once production was complete, we implemented a strategic distribution plan. We released one video per week for 14 consecutive weeks, cross-posting across both the Gale Force Wins network and the Cenovus Centre’s channels.
The Impact The most important outcome of this campaign was that the Gale Force Wins Rapid Content Creation Technique was exceptionally kind with their time and money. By condensing the physical production into a single day, the Cenovus Centre avoided the logistical hurdles and mounting costs of ongoing video shoots. Ultimately, a few hours of their time yielded over three months of consistent, high-quality messaging, successfully amplifying their mission to cultivate a capable and responsible sales and supply chain community in Newfoundland and Labrador.