139: Kevin Casey, Cal LeGrow

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Kevin graduated with a blistering 67% average from Memorial University of NL with a Bachelor of Commerce in 1992. Upon graduation he smartened up and spent six years with M5 Advertising followed by four years as Director of Marketing and Sales with Labatt Breweries (Atlantic Canada).

In late 2001, Kevin Co-founded the IDEA Factory with Ed Roche. Together, with their team, their agency has been named Progress Marketer of the Year, received the Business Excellence Award  from the St. John’s Board of Trade and in 2011 Kevin was named as one of the Top 50 CEO’s in Atlantic Canada.
In April 2016, Kevin decided to step away from his day-to-day role with the IDEA Factory and joined Cal LeGrow as Senior Vice-President of Sales and Marketing as they embarked on a growth strategy in Atlantic Canada. In September 2018, Jeff LeGrow and Rod Vatcher welcomed Kevin as the newest shareholder and partner with Cal LeGrow.

He is a Paul Harris Fellowship award winner from Rotary International, has kissed Richard Simmons all in the name of raising money for breast cancer and through the Toy Factory has helped donated almost $500,000 to much needed causes in Newfoundland and Labrador. His passion for community investment is now fueled by the Cal LeGrow Foundation with a plan to raise $1,000,000.

He lives in St. John’s with his wife Linda and daughter Olivia and when he isn’t driving sales and marketing agenda’s you’ll find him somewhere near a tennis court biting his nails watching Olivia compete in a sport he failed miserably as a kid and continues to fail at as an adult. (Bio from St. John’s Board of Trade)

Guest Information

Guest: Kevin Casey

Business: Executive & VP, Cal LeGrow

Website:

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